A new company in Ohio, US, is developing a device for people affected by male incontinence.

Continental Dry Works believes that men will prefer its new urinary incontinence product, called the Pocket, to existing adult diapers.

The product consists of a layer of absorbent material that sits inside a semi-rigid outer shell, MedCity News reports.

Company founder Heather Wilcox told the news provider that she used her design background to come up with the new device after watching her husband's frustration with existing products following his surgery for prostate cancer.

She revealed: "I became exasperated with what was on the market.

"I started to think about designing something that would be invisible to the public but effective to the user."

Ms Wilcox's company now plans to obtain further funding so that it can commission a consumer study of the Pocket.

It will also be several months before patent protection is obtained.

Until then, men with urinary incontinence could try a number of other products, such as disposable incontinence pads and pants, or washable pouch pants.