A new campaign has been launched to promote Tena incontinence products, which are specifically designed to help both men and women to manage their urinary incontinence.

Lights by Tena come in four different varieties.

The range is designed to help women deal with so-called 'oooops moments' and the campaign aims to combat the embarrassment associated with female incontinence.

In the TV ad, a woman gets her dress caught in a lift door, creating a potentially embarrassing scenario.

Charlotte Gorringe-Serrano, marketing manager for Lights by Tena, told the Drum magazine: "We want to dispel the notion that occasional light bladder weakness is something to be embarrassed about.

"'Oooops' moments happen to everyone, so we've decided to tell the world about them with our new 'One less oooops to worry about' campaign."

Ms Gorringe-Serrano added that light bladder weakness can be "discreetly and easily managed" with Tena incontinence products.

Tena also produces a number of other products for women, as well as a range of male incontinence products.