Incontinence is a condition that affects a wide variety of individuals, both genders, all ages and for a wide variety of reasons. In America the adult incontinence products market generates 1.3 billion Dollars, approximatelly 850 million Pounds, no wonder the three major incontinence products manufacturers are investing big on the marketing of their new products.

Tena Incontinence Products, one of the major players in the US incontinence market are due to launch a new range of female incontinence pads named the Tena Ultra Thins.

Till now for moderate to heavy leakages there was little option and pads were rather bulky. Tena Ultra Thins are improved and less bulky incontinence pads designed specially for the moderate to heavy segment.

Spence Deane Deane from Personal Care Products Marketing VP at SCA Pesonal Care North America, Tena's Parent Company, has said that these new incontinence pads will provide more discretion to female users.

There are no set dates for a UK launch but stay tuned on our blog as news emerges we will sure have it first hand.