TENA Pants Super Medium

SCA, manufacturer of  TENA Incontinence Pads and Pants, has launched a new marketing campaign to help women fearlessly face the unexpected leak. TENA Twist (www.tenatwist.com) aims to open a dialogue around the issue of incontinence and eliminate stereotypes while showcasing that women of any age can benefit from the empowerment that comes with the fearless protection of TENA Technology™.

The TENA Twist campaign is based on tests that show that TENA incontinence pads are so absorbent and effective at locking in moisture that when filled with liquid, not a drop escapes, even when you twist them. The campaign also puts a new twist on the dialogue around women’s experiences with the unexpected leak. It is anchored in authentic conversations by focusing on women’s stories and their feedback about the products they use to live their lives fully.

One out of three women today over the age of 35 experiences the unexpected leak -- from pregnant women and women who are recovering from surgery to those undergoing stress or who jog, play tennis or participate in other forms of exercise.

“TENA Twist is the first campaign to speak up about how women view their experience with the unexpected leak, how it alters their lifestyle, and how effective protection can change their day-to-day lives,” said Bruno Zepeda, head of sales and marketing for SCA Personal Care North America. “We are addressing the many misconceptions about the unexpected leak to help women understand that it is not just caused by aging. The unexpected leak is quite common and is most often caused by the normal, natural stages of a women’s life. Women of all ages experience the unexpected leak and no longer need to feel ashamed or embarrassed. They can live their lives fully with TENA.”

The TENA brand is the worldwide leader in the management of incontinence, with products and services for individuals as well as healthcare facilities throughout 105 countries. Under the TENA® brand, SCA provides a full range of absorbent products tailored to the distinct needs of men and women, including pantiliners, daytime and overnight pads, male pads, pull up underwear and skin care products. TENA is at the forefront of developing products that minimize the impact of incontinence and improve the dignity and everyday lives of people living with light, moderate or heavy incontinence. The full TENA range is available from Allanda on our website at www.allaboutincontinence.co.uk.