Technological advancements have made it easier for people to buy incontinence products and other items on the internet, allowing them to enjoy convenience and discreteness.

Despite being a common a problem affecting millions of men and women across the globe, incontinence and bladder weakness is a sensitive issue for many people, who would rather their condition was not made public.

Specialist sellers of incontinence sheets and pads such as Allanda allow people to have their privacy by handling their purchases in "a totally discreet and confidential manner".

Like many other reputable internet retailers, the company's online payments are conducted "through a secure payments provider to ensure your security at all times", states the firm.

Buying items online comes with the same protections that accompany purchasing products on the high street and Allanda is offering the same securities, which include a 30-day "no quibble guarantee".

Furthermore, those shopping on its website can choose to pay over the telephone or by post.