Kris Jenner's struggle with urinary incontinence is due to be revealed on a forthcoming episode of the family's reality show.

The Kardashian family matriarch is shown making rushed visits to the bathroom to avoid unwanted bladder leakage, according to the Daily Mail.

During the episode, which is due to be shown tonight (August 1st), the 55-year-old's daughters encourage her to see a doctor about the problem.

She eventually agrees and is diagnosed with stress incontinence, for which she is advised to do pelvic floor exercises.

Kris admits: "I feel like I'm being betrayed by my own body."

However, the astute businesswoman refuses to let the condition control her life and views it as a potential money spinner, subsequently landing a contract as the face of a well-known incontinence pads brand.

NHS figures suggest that around 13 per cent of women are affected by urinary incontinence, of which stress incontinence is one of the most common forms.

The condition occurs when the pelvic floor muscles become too weak to prevent urination.