China Daily recently reported on a a special fashion show with a difference at which more than 300 "super" models paraded their own designs

"I'm 87 years old," said Gao Yingying, a famous model and the leader of Sunset Glow Model Team. "But I am still busy mountaineering, traveling and participating in social events. It seems I'm not that old, am I?"

Since the first Depend Cup Elderly Fashion Show launched, many elderly people like Gao have responded eagerly. Although their average age is more than 60, the concept of "prizing a happy life" was conveyed by their energy, confidence and happiness.

Depend Cup is an activity organized and sponsored by Kimberly-Clark in China in conjunction with Golden Times - a local magazine.

According to the latest nationwide census by the Chinese government, there are 178 million people who are rapidly approaching old age in China, accounting for 13.3 percent of the total population. As the situation continues, they are becoming progressively more susceptible to the conditions that commonly cause incontinence - including diabetes, Benign Prostatic Hyperplasia (BPH), prostate cancer, Alzheimer's, hysterectomies, neurologic diseases and other chronic conditions, all conditions that affect the elderly in the U.K. as well.

As a result, about 481 million adult products for the management of incontinence were used in China in 2010. As with all wearers throughout the world cost, comfort, convenience and practical use influence customers' choices, with the main desire of  people being able to maintain their normal life and dignity when using such products.