A new campaign has been launched to raise awareness of a condition called normal pressure hydrocephalus (NPH), one of the symptoms of which is urinary incontinence.
Many people wrongly mistake their need for incontinence supplies, and other symptoms such as difficulty walking and short-term memory loss, as typical signs of ageing. But in some people, these could be signs of NPH - a little-known condition that can be managed effectively, but that often remains undiagnosed.
The new animated film campaign has been arranged by the Association for Spina Bifida and Hydrocephalus and the UWE School of Animation, and will be shown in GP waiting rooms across Bristol this summer. Student Susan Elliott, who created the animation, revealed: "The challenge was to come up with a simple message that would work in the context of the GP surgery, using colours that could be easily absorbed, figures that would be realistic enough to make sense, and to convey a message that treated a symptom like urinary incontinence with sensitivity."
Ms Elliott added that she hopes the film will resonate with people who are experiencing these symptoms. NPH tends to affect people in their 60s and 70s and occurs when cerebrospinal fluid accumulates abnormally in the ventricles of the brain.
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