Traditionally adverts for incontinence products have characterized adult incontinence by showing people gardening or golfing. However a new advertising campaign in the United States flips this on its head.

Lisa Rinna, the TV Host and Actress, best known for her roles in “Days of our Lives” and “Melrose Place” is seen wearing something unusual under her red-carpet gown, Incontinence pants.

Rinna, 48, and husband Harry Hamlin, 60, are part of a new Depend campaign targeting the Baby Boomer generation. Hamlin points out that the dress she wears on the red carpet is by designer Herve Leger, known for his tight creations. "You have to be poured into the dress," he says, adding, "Usually when you wear that kind of dress, girls don't wear anything underneath!" Rinna adds, "I could have chosen a dress that wasn't as nice, that was more forgiving. I chose the tightest you could possibly choose to show that you can live a normal life."

They both say it's a serious problem. "If you have it, it shouldn't be taken lightly," says Rinna. "What it does is create shame and embarrassment and not feeling good about yourself or not going out of the house that you used to be able to do. I'm someone who loves to empower women and show people you can go for it."

The celeb couple are helping to kick off the Great American Try On website. North American Football League athletes Clay Matthews (Green Bay Packers), Wes Welker (New England Patriots) and DeMarcus Ware (Dallas Cowboys) also try on the new Real Fit briefs under their football pants.