A Bedfordshire company has been cleared of breaching advertising regulations with a radio ad for male incontinence pads.
SCA Hygiene Products’ ad for Tena Men pads said that male bladder weakness “may be hard to talk about, but it’s easy to do something about”.
A listener complained to the Advertising Standards Authority that the ad could discourage men from seeking treatment for what could be a serious health problem.
Dunstable-based SCA agreed that male bladder weakness could be a symptom of a serious condition but said the ad was designed to raise awareness of the condition and to encourage more men to seek medical advice.
The radio industry’s ad clearance body said the commercial was not likely to discourage men from getting medical treatment for incontinence.
ASA agreed, and ruled that the ad did not imply the product could treat bladder weakness or other, potentially more serious, health problems.
Women are the talkative sex, but when it comes to certain topics, especially health related like incontinence, they have the strange habit of sealing their lips. Recently Tena sponsored a survey that was conducted by Haris Interactive.
The survey took place in Canada and findings were rather intriguing. One in three Canadian women as young as 35 have or had bladder control issues, yet nearly 70% of those women have never discussed their condition with anyone. Similar findings to surveys done here in the UK.
As you can see Canadian women have identical concerns about incontinence as do British women. Suffering in Silence is nowadays one of the biggest issues regarding bladder control. Amazingly 52% of women who acknowledge they have incontinence would rather talk about menopause than bladder control issues.
“Women often try to cope with private or embarrassing issues such as bladder control issues on their own, but they should know that they are not alone,” says Claudia Brown, physiotherapist specializing in managing incontinence and a member of the Canadian Continence Foundation. “It’s important for women to discuss the condition with their doctor so they can learn about their options.”
Tips and Solutions
To help women regain their confidence and reduce bladder control issues, Claudia Brown recommends:
• Welcome a New Workout Routine: Pelvic floor exercises are not like your usual routine. These exercises strengthen the muscles that support the bladder and help to prevent urine leakage. And since these muscles are not visible to other people, no one can tell when you’re exercising them.
• Friendly Food Choices: There are some foods that can irritate the bladder and some that can support bladder health. Stay away from acidic foods like citrus and anything that contains caffeine, like coffee and chocolate. Also steer clear from diuretics like alcohol. To avoid pressure on the bladder and constipation, choose foods that are high in fibre. Berries are also a great choice since they have UTI preventing tannins.
• Drink Water: Reducing the amount of water intake can make urine more concentrated which will in turn irritate the bladder causing more frequent washroom visits. Instead, drink six to eight glasses a day. Drinking excessive amounts, however, is not recommended either because it could lead to abnormal bladder distension.
• No need to go…before you go: Train your bladder by avoiding visiting the washroom just in case. Try to go to the washroom between five and eight times per day. It will also help increase a smaller bladder capacity.
• The Power of Protection: With the help of TENA pads and/or underwear, women can regain the confidence they might have lost and feel comfortable exercising again or taking long trips – especially since TENA pads are designed for discreet protection.
Stop suffering in Silence, incontinence is nothing to be ashamed of and most importantly it is treatable.
Allanda’s commitment towards a sustainable society begins by choosing incontinence products manufacturers that strive to maximise the performance of incontinence care for customers and consumers, simultaneously, minimising the impact on our environment.
Tena the UK’s leading incontinence products manufacturer for men and women is one of these manufacturers which we are proud to work with. Tena is part of SCA, a worldwide leading manufacturer of personal care products, tissue, packaging and Forest Products.
SCA has been consistently nominated for awards in recognition of their environmental responsibility. For SCA sustainability is not just a fancy word.
SCA commitment to a sustainable society starts with the responsible sourcing of raw materials. Since 1997, SCA have continuously audited suppliers to ensure that all had an environmental policy and made no use of hazardous chemicals. In 2004 SCA introduced a Code of Conduct to be followed by all of its suppliers.
With a Wood Sourcing Policy, they apply sustainable forest management principles to promote the preservation of forest health and diversity. In addition, the SCA only use timber from known resources. Finally, the SCA encourages their suppliers to reduce their carbon footprint by becoming more energy efficient.
Fewer materials and fewer products lead to less waste!
Minimising product weight and the consequences of incontinence also minimises waste and landfill. Tena range of incontinence products suit all waste treatment systems and are ideal for energy recovery.
Tena also believes that reducing consequences of incontinence leads to less waste. At Tena there is an important distinction between incontinence protection products and incontinence care as whole, reason why they have a whole section of their website dedicated to assist people with incontinence and for those helping incontinent people. By taking on this broader perspective, we can do more towards a sustainable society.
Here at All About Incontinence we only work with the best incontinence products manufacturers. As many of you already know TENA is UK’s number 1 bladder weakness and incontinence expert and we are proud to be an authorised dealer for TENA’s incontinence products range.
What makes TENA special? In this article we will bring you the answer for this question and more about the UK’s leading incontinence products manufacturer.
The reason for such a great success lies on continuous and comprehensive understanding of incontinence patients needs. TENA is always hearing what women and healthcare patients have to say on how to evolve and improve their incontinence products to meet the changing needs in terms of security, comfort and discretion.
Odour Control™ means guaranteed freshness Close
The distinctive smell from urine comes from the bacteria which produce ammonia to create an acrid odour that cannot simply be masked by perfume. TENA’s Odour Control™ is designed to reduce the growth of bacteria eliminating odours for freshness and confidence.
The Range to fit your body and your lifestyle
Different people have different needs, TENA developed a range of products of various shapes, sizes and absorbency levels to suit all kinds of activities and body shapes for comfort and confidence in any situation.
Micro technology allows for ultra discretion
For years scientists have been making just about everything smaller. It’s amazing what you can pack into a small package, just think of your mobile phone.
The same is true of TENA: thousands of micro absorbents give a far greater absorption and retention capacity relative to the size of the product. TENA’s smaller incontinence products are just 3mm thick and yet have the capacity to absorb as much as an espresso cup full of liquid whilst staying invisible even under tight fitting clothes.
TENA products are designed to manage the specific properties of urine – so they are generally two sizes smaller than the equivalent absorbency level of sanitary towel, making them the more discreet and effective choice every time.
Faster absorption means nothing escapes
Urine is thin and fast flowing and can leak on to clothes in an instant without the right kind of protection. TENA products are engineered with high-speed surface inlets for rapid absorption to avoid the risk of leakage.
Got questions about TENA’s incontinence products range or any other question about incontinence? Don’t hesitate to ask them on our comments section and one of our incontinence experts will answer them as soon as possible.