Everybody is different, and what people want from an incontinence product can differ significantly as well. So when using the right product, whether for urinary incontinence (stress incontinence or urge incontinence) or fecal problems, having a large selection to choose from is important. A large incontinencechoice enables you to find the right mix of size, absorbency, re-usability, fixation etc.

That’s why we are constantly adding new products to our range and in the last few weeks we added Tena Pants Discreet Extra (Medium and Large), the cost effective Lille Supreme Pull-up Incontinence Pants, and great value Lille Classic Form Incontinence Pads, a wide range of Tena Hygiene Accessories, plus larger value pack counts of Tena Comfort Extra, Tena Comfort Plus, Tena for Men Level 1 and Tena for Men Level 2. Not to mention smaller packs counts of Tena Fix.

When it comes to Incontinence Choice, Allanda aim to give you the best selection around, backed up by our reknowned great value and fast delivery.

The global number one brand for incontinence products TENA is launching itself in China.

The end of March 2009 saw TENA pilot successfully  launch with a meeting in Guangzhou, South China’s biggest city.

Daniel Huang, SCA Regional Director for incontinence care in North Asia says: “We are looking forward to a great journey ahead for TENA to be Chinese no. 1 incontinence brand in future”.

A few weeks later, the Chinese brand site www.tena.cn went online.

Suk Hee Kim, Marketing Director for incontinence products in China added: “Like in many other places, incontinence is still considered taboo by lots of people here in China. We hope the website can provide visitors a comfortable and relaxing environment by normalising incontinence in an open way.”

Allanda believes in providing the best quality incontinence products to help you deal with the condition. That’s why we offer a full range of TENA products, please click here for more details.

Continuing on from our last article about the brand new incontinence ads Tena and Kimberly-Clark have released, it is important to recognise why advertising for the condition has turned a corner.

Through raised awareness people are beginning to realise that it is not just the elderly who are suffering from incontinence.

Gary Evans, owner of XP Medical, which sells European-manufactured adult incontinence products, said past print ads addressing adult incontinence usually went around the issue by showing a stock image of a senior citizen or couple enjoying a walk outdoors, followed by a small incontinence product shot in the corner.

Evans said: ‘The time has finally come. It’s not a new problem. It’s not a new product. It’s not a new industry, but I do think this new advertising push is bringing (incontinence) out in the open.’

For women, incontinence usually results from childbirth, while men may suffer from it due to a decline in prostate health or surgery.

The consumer insights team at TENA found that up to 60% of men “don’t do anything about it,”.

Spence Deane, of SCA Personal Care North America said ‘There are products out there, but there is not enough information (or awareness of the problem).’

In addition to the campaigns, the adult incontinence product makers have introduced additional components that provide such information. TENA has teamed up with Men’s Health Network and Us Too International to raise awareness, and has a similar program for women called Core Wellness.

For Allanda’s full range of TENA incontinence products, please click here.

Companies Kimberly-Clark and its competitor TENA have decided to launch new incontinence ads to raise awareness for the condition.

The Kimberly-Clark ads that are being introduced this month, show men and women sharing their viewpoints on life. For instance, they’re asked to address questions like: ‘Who are better drivers, men or women?’ The main aim of these ads is to show that men and women are different, and so have different needs when it comes to adult incontinence products.

Ads from the parent company of TENA, which makes Serenity products in the U.S., take a more educational approach. One advert promotes TENA’s male guards with text that reads: ‘They made you wear a cup in junior high with a good reason . . . This triangular shape is now the basis for TENA incontinence protection just for men.’ The advert also states that ‘millions of men’ suffer from incontinence.

TENA has begun selling male and female lines of briefs, and is using the campaign to inform customers that its Serenity brand will now officially be known as TENA in the U.S.

Both campaigns are attempting to change the stigma behind adult incontinence, which affects around 25 million Americans.

Unlike current ads that are running, the new K-C and TENA ads speak openly of leakage and not of ‘having to run to the bathroom’ or having an ‘overactive bladder,’ said Rachel Levkowicz, health education manager at NAFC.

Allanda provides a full range of Tena incontinence products, please click here for more information.

Here at Allanda we make sure we offer you the best the market has to offer, that’s why we choose to retail the Tena range. 

As the worldwide leader in the management of incontinence, they provide products and services for individuals and healthcare services throughout 90 countries.  

Tena is a growing brand in the USA and are at the forefront of developing products that meet the needs of individuals, carers and clinicians.

The Tena brand provides a wide variety of incontinence pads and incontinence pants to suit all types of the condition.

For Allanda’s full range of Tena products please click here.